A website is the most essential component of marketing plan of a company and it becomes the main central hub for the messaging efforts.
Since the web technology has progressed over the last recent years, it has yielded many tools to be used in conjunction with digital marketing efforts, i.e. social media platforms, include Blog, Facebook, Twitter, Instagram, Path and some more, beside mobile apps envelopment. Hence, taking countless of great advantages of these resources and holding true to current and effective web practices, our Website Design and Development (Web D&D) team is working on concepts that are truly customized in order to meet the clients’ needs from various industrial backgrounds.
Web D&D services include the following:1. Interface Web Design
Interface Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. It brings together the concepts from interaction design, visual design, and information architecture. There are times when multiple elements might be appropriate for displaying content. When this happens, it’s important to consider the trade-offs. For example, sometimes elements that can help save you space, put more of a burden on the user mentally by forcing them to guess what is within the dropdown or what the element might be.
2. HTML and CSS Development
3. Blog Creative and RSS Integration
A Blog, which is a contraction of the term “web log,” is a type of web site that allows you to display and manage your content with regular entries written by your company and monitor comments posted by users. Blogs have increased in popularity over the years because they allow users to easily update content and apply that content to opt-in e-mails or even social media campaigns. They’re a great source for keyword rich terms and work in conjunction with your web marketing strategy.
RSS feeds, which stands for Really Simple Syndication, are used to pull in content and articles from other sites to be displayed as a resource for your web site audience. This is a good way to add valuable content to your site without having to allocate resources to write it. These feeds can also be developed to send your web articles or content to other web sites, which allows for enhanced SEO optimization.
4. Social Media Integration
Social Media has grown rapidly in popularity, but while Social Media tools are easily accessed and abundant, proper planning is still required. The use of tools like Twitter, LinkedIn and Facebook can enhance your marketing efforts, with your web site acting as your central marketing hub. The content posted with these tools can also be integrated into Blogs and RSS feeds, automatically streamlining your content development efforts.
5. Content Development
One of the most important parts of a web site is the content. We provide web content development services such as site map development, content planning, writing, editing and keyword analysis.
6. Web Site Maintenance
Another service we offer our clientele is web site maintenance. Through this service, we’re able to provide you with recommendations to reach your marketing goals, make simple text updates as well as add additional pages of content to help in your SEO efforts. We provide this service to all new and existing clients even if we didn’t develop your website.
IT Solution Director