A Ringback Tone (RBT) is that ringing sound you hear when you try to call someone. Your carrier network provides this sound to your callers when they are trying to connect to you. With LISTEN, you have the option to replace that ringing sound with music or voice status messages. This way your callers can hear the latest music hits or a personalized message from you. It’s whatever you want to play to them!

The worldwide market for Ringback Tones is estimated at $4 billion (source: MultiMedia Intelligence), so we recognized a significant opportunity to bring Ringback Tone technology to smartphones. But ringback tone technology hasn’t evolved into the smartphone era, which is why we created LISTEN. There is a huge opportunity for us to innovate and make the experience better and across multiple devices for the smartphone users today.

RBT services are independent of device model and are available to any mobile phone user. Unlike ring tones, which may be downloaded and stored in device memory, RBTs are stored in the service provider’s network. Caller RBT fees are approximately two-four dollars per RBT, in addition to a required monthly subscription fee. RBTs expire after a certain period but may be repurchased.

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