RBT | Ring Back Tones

Ringback Tones or popular as RBT replace the standard ringing sound for your family and friends to hear when they call you. Choose a song or clip for your callers to hear before you pick up a call or they’re sent to voicemail.

The ringing tone is often also called ringback tone. However, in formal telecommunication specifications, ringback has a different definition. It is a signal used to recall either an operator or a customer at the originating end of an established telephone call. It is also needed for coin-telephone lines to ring the telephone when the customer has hung up prematurely, for example to collect required overtime deposits.

RBT is the audible indication heard by the calling party while waiting for their call to be answered by the called destination. A caller RBT is also known as an answer tone, ringback tone, caller tune, call tone or connecting tone. Generally, it is a repeated tone which assures the calling party that the called party’s phone is ringing.

RBT service gives subscribers the ability to decide what a caller will hear during interconnection. End users will be supplied with a personal library at which they can store the different tones to be used as ring back tones. Through the end-user interface, the user can manage this personal library and assign different RBT according to the available assignment criteria.

Nowadays, RBT solution replaces standard ring back tones with any tone the subscriber chooses using a simple, multi-criteria customization process. Telecom operators have sharpened their focus on building profitable new revenue streams by offering value added services that both aimed to attract new subscribers and to retain the loyalty of their existing customers.

Along with these services comes a critical business challenge: how to deploy them on modular communications platforms that can lower operational costs and provide greater application flexibility to meet evolving marketplace requirements. One solution helping to meet these goals is RBT.